Is price transparency and direct contracting taking a victory lap?

Price transparency and direct contracting, once niche concepts known only to a select few, have now become standard expectations among self-funded employers. These buyers increasingly require both from medical service vendors. Those who are unwilling or unable to deliver on these fronts risk losing substantial business, as purchasing decisions remain the primary leverage employers hold in the healthcare marketplace. In this discussion, we’ll briefly explore the history, evolution, and current state of the industry’s emerging competitive market.